The Saturday SHOW Ticket – FREE ENTRY
Saturday 25 April 2026 | Hilton Nordica, Reykjavik
This is the big one.
The heart of the event.
And it’s FREE.
For one unforgettable day, Reykjavik becomes the global centre of professional photography as we celebrate the World Photographic Cup (WPC), the Federation of European Professional Photographers (FEP) Awards, and the 100th Anniversary of the Icelandic Professional Photographers Association — all under one roof.
Iceland has not seen a photographic event of this scale in a very long time. If you’re anywhere near Reykjavik, this is an absolute must-attend.
Yes — Entry Is FREE
That’s right. No cost.
Thanks to the generous support of our event sponsors Sony, Canon, Leica, and Reykjavík FOTO, access to the entire Saturday program is completely FREE.
Entry is free, but tickets must be booked in advance.
Come and go as you please throughout the day and experience as much (or as little!) as you like.
What Your FREE Ticket Gives You Access To
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Full speaker program throughout the day
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Trade show access all day
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World Photographic Cup (WPC) Awards Presentation
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Federation of European Photographers (FEP) Awards Presentation
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A buzzing, international atmosphere filled with inspiration, education, and camaraderie
This ticket gives you access to all Saturday daytime events at the Hilton Nordica.
Please note:
The Saturday Celebration Dinner is a separate ticketed event and is not included with this free ticket.
Saturday Program Highlights
09:00 – Registration
10:00 – Doors open & Trade Fair begins
10:15 – Trade Fair – HALL
Benjamin Hardman
11:45 – Trade Fair – HALL
WPC Awards Ceremony
13:30 – Trade Fair – HALL
Kate & Brent Kirkman
14:15 – Lunch break
14:30 – Trade Fair – HALL
Ragnar Axelsson
16:00 – Trade Fair – HALL
FEP Awards Ceremony
17:30 – Trade Fair – HALL
Food & Refreshments
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Lunch is not included, but the Hilton Nordica offers plenty of options throughout the day
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Sandwich carts, the VOX Bar, and the VOX Brasserie will be open for food and refreshments
Make a Full Day of It
Why not finish an incredible day by joining us for the Saturday Celebration Dinner. The perfect way to close the program together.
Dinner tickets are sold separately and available under the EVENTS tab on the WPC website:
www.worldphotographiccup.org
Why You Should Be There
This is more than an event, it’s a celebration of photography, community, and creativity on a global scale.
Come for the education.
Stay for the inspiration.
Leave with new ideas, new connections, and unforgettable memories.
FREE entry. World-class speakers. International awards. One historic day.
Don’t miss it.
Featuring our Guest Speakers:
Kate & Brent Kirkman
Sponsored by Sony
Kate and Brent Kirkman are Sony European Imaging Ambassadors and the husband-and-wife team behind byLUMIERE, known for cinematic hybrid coverage of luxury weddings. Kate is the founder of Muse, a luxury boudoir brand and together they run visual content agency CREATE.
Kate started in brand strategy and broadcast marketing before moving into professional photography, and has spent over 15 years writing for the trade press, judging competitions and speaking at industry events. Brent spent two decades in global IT before becoming a cinematographer, bringing deep technical knowledge, drone credentials and underwater experience to their work.
Benjamin Hardman
Sponsored by Canon
Forging a career as a photographer, filmmaker and field guide after beginning to travel around Iceland and later moving from his home in Australia in 2015, Benjamin’s core focus is to tell deeper visual stories of nature in the Arctic and sub-Arctic, both as a traveller and a local.
The progression of exploring Iceland has slowly shifted over the years from the coastline to the most remote regions of the highlands. His photographs are driven by the pursuit to immerse deeper into nature and return to the same locations throughout the year to better understand the visual changes that each season brings. Moving deeper into the polar regions, Benjamin has carried out multiple natural history assignments and worked as a photography guide since 2017 in Svalbard, Greenland and Antarctica.
Benjamin has worked on photography and video productions for global brands such as Netflix, BBC, National Geographic, Disney, DJI, Canon, 66 North, Tesla and more.
Ragnar Axelsson
Sponsored by Leica & Reykjavík FOTO
For over 40 years, Ragnar Axelsson, RAX (b. 1958), has been photographing the people, animals and landscape of the most remote regions of the Arctic, including Iceland, Siberia and Greenland. In stark black-and-white images, he captures the elemental, human experience of nature at the edge of the liveable world, making visible the extraordinary relationships between the people of the Arctic and their extreme environment – relationships now being altered in profound and complex ways by unprecedented climate changes.
A photojournalist at Morgunblaðið (1976 – 2020), Ragnar has also worked on freelance assignments in Latvia, Lithuania, Mozambique, South Africa, China and Ukraine. His photographs have been featured in LIFE, Newsweek, Stern, GEO, National Geographic, Time, and Polka, and have been exhibited widely.
Awards for Ragnar’s work include numerous Icelandic photojournalist awards; The Leica Oskar Barnack Award (Honorable Mention); the Grand Prize, Photo de Mer, Vannes; and Iceland’s highest honour, the Order of the Falcon, Knight’s Cross.